Organizado por: Doctorado en Economía y Gestión de las Organizaciones
Viernes 15 de diciembre de 10:00 - 11:00 h.
Aula M6 de la Facultad de Economía y Empresa (Campus Paraíso)
SEMINARIO: CONSUMER EXPERIENCE
ARE WE ALL CASTED BY THE SAME MOLD? A CROSS-CULTURAL STUDY Carolina Herrando
CUSTOMER EQUITY DRIVERS, SOCIAL INFLUENCE, AND THE CUSTOMER EXPERIENCE Xuehui (Lily) Gao
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